Schema Markup (JSON-LD) Generator

Fill in the form fields for your business, article, product, or FAQ content and get ready-to-paste JSON-LD structured data — the format Google recommends for rich results like star ratings, FAQ dropdowns, and business info panels.

Schema type

Business name

Business type

Street address

City

State / Region

Postal code

Country code

Phone

Website URL

Price range

Image URL

Average rating (1-5, optional)

Number of reviews (optional)

Generated JSON-LD

Paste this — including the <script> tags — anywhere in your page's HTML. Google reads it regardless of position on the page.

Always validate before publishing: paste your generated code into Google's Rich Results Test to confirm it's eligible for rich results and free of errors.

What is JSON-LD structured data?

JSON-LD (JavaScript Object Notation for Linked Data) is a way of describing your page's content to search engines in a structured, machine-readable format, based on the shared vocabulary at schema.org. It's the format Google officially recommends over the older microdata and RDFa approaches, because it sits in one clean block of code rather than being scattered through your HTML tags.

What structured data can do for you

Local Business: can enable a knowledge panel with your address, hours, and rating directly in search results
Article: helps your content qualify for enhanced display in Google News and Discover, along with author and date information in results
Product: can unlock star ratings, price, and availability directly in the search snippet
FAQ Page: can produce an expandable Q&A dropdown directly under your listing, taking up more space in the results

Structured data doesn't guarantee any of these rich results will appear — Google decides that based on its own criteria — but valid markup is a prerequisite for being eligible at all.

Frequently Asked Questions (FAQ)

Q. Where exactly do I paste this code in WordPress?: A. Most SEO plugins (Yoast, RankMath) have a custom schema or "header/footer scripts" field. Alternatively, a lightweight "Insert Headers and Footers" plugin lets you paste it site-wide or per-page without editing theme files directly.
Q. Can I use more than one schema type on the same page?: A. Yes. You can include multiple <script type="application/ld+json"> blocks on one page — for example, Article schema plus FAQ schema on the same blog post.
Q. Does adding schema markup guarantee my rich result will show up?: A. No. Valid schema makes you eligible, but Google ultimately decides whether and how to display a rich result based on relevance, page quality, and its own guidelines.