Schema Markup (JSON-LD) Generator

What is JSON-LD structured data?

JSON-LD (JavaScript Object Notation for Linked Data) is a way of describing your page's content to search engines in a structured, machine-readable format, based on the shared vocabulary at schema.org. It's the format Google officially recommends over the older microdata and RDFa approaches, because it sits in one clean block of code rather than being scattered through your HTML tags.

What structured data can do for you

• Local Business: can enable a knowledge panel with your address, hours, and rating directly in search results
• Article: helps your content qualify for enhanced display in Google News and Discover, along with author and date information in results
• Product: can unlock star ratings, price, and availability directly in the search snippet
• FAQ Page: can produce an expandable Q&A dropdown directly under your listing, taking up more space in the results

Structured data doesn't guarantee any of these rich results will appear — Google decides that based on its own criteria — but valid markup is a prerequisite for being eligible at all.

Frequently Asked Questions (FAQ)

Q. Where exactly do I paste this code in WordPress?

A. Most SEO plugins (Yoast, RankMath) have a custom schema or "header/footer scripts" field. Alternatively, a lightweight "Insert Headers and Footers" plugin lets you paste it site-wide or per-page without editing theme files directly.

Q. Can I use more than one schema type on the same page?

A. Yes. You can include multiple <script type="application/ld+json"> blocks on one page — for example, Article schema plus FAQ schema on the same blog post.

Q. Does adding schema markup guarantee my rich result will show up?

A. No. Valid schema makes you eligible, but Google ultimately decides whether and how to display a rich result based on relevance, page quality, and its own guidelines.